HR Advisors Conference Blog

Further thoughts from the conference or about the challenges of being in an HR Advisory role.

Are you using nudge?

There are two ways we could tell you about attending the HR Advisors Conference. We could tell that you must register if you want to get new ideas to deliver HR and grow your career and that if you don’t attend you’ll get left behind.

Or we could share some of the comments that others have made about attending like the following and then let you make your choice: The Elephant team did a brilliant job in sourcing top-notch speakers, preparing high-quality workshops and the sessions were pitched at just the right level for us HRAs. Really impressed and can’t wait to come along to future sessions with you guys!”

The first approach is called TELL. This is where we’ve made the decision of what you should do and are telling you. The second approach is called NUDGE. This is where we try and nudge you to want to come along!

At the HR Advisors Conference this year in Wellington and Auckland we talked a little bit about nudge. In terms of finding tools and techniques you can use when you’re advising managers – nudge is a great one to add to your toolbox.

Instead of putting a sign by disabled car parks saying ‘Do not park here – disabled space’ (which research has shown doesn’t stop people parking there!) nudge is about putting up a photo of a real person in a wheelchair. It makes people think ‘actually I can walk, I should park further away’. It nudges them to make the right decision. In an experiment using these signs at a US restaurant, no-one parked in the disabled spaces when the photos went up, rather than the 30 people on average a month who used to use the space even though they weren’t disabled.

In terms of using this in HR, instead of telling a manager that they have to manage annual leave in their team, you might instead include a story in your HR newsletter about how a manager has kept on top of their team’s annual leave. Or you might report their annual leave liability to them. Or you might measure productivity in teams who take regular holidays and share the case study.

Nudge might take a little more time to think about then just telling someone – but it also has much better results. Maybe it’s something to do some research on and then share at your next team meeting? Nudge, nudge…

If you’re keen to hear more ideas about delivering excellent operational HR, we’d love to see you at the HR Advisors Conference. There are still a few super early bird tickets for NZ in Jan and Feb 2017 and London tickets are now selling!

For more about the UK conference click here.

For more about the NZ conference click here.


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This entry was posted on August 8, 2016 by in HR leadership, HR marketing, Operational v Strategic HR Work and tagged , .

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