HR Advisors Conference Blog

Further thoughts from the conference or about the challenges of being in an HR Advisory role.

HR Advisors of the Future

We had a fabulous 2 days in Wellington last week exploring what the next generation of being an HR Advisor will really look like. Angela Atkins presented on what she thinks the 3 trends are going to be that make an HR Advisor 2.0, but she also took lots of notes from the other presenters. Here are her key takeaways from the conference:

  1. Your next career step may not be a permanent role. Both Aaron McIntosh and Megan Applegate shared that when they found there were limited permanent HR roles available, they went contracting. This led them to experiencing different companies, meeting different people and having a much more enriching HR career. There is some risk involved in going contracting as you might not get a role immediately or there may be gaps between contracts – but both felt that the benefits outweighed this.
  1. You need to create your own opportunities. Linda Bateson, Head of People Experience for Xero shared that she got her first role at Xero by contacting Natasha Hubbard who she had worked in another company with (for 2 weeks!). Tash Pieterse also talked about how the people she had met through Twitter had created opportunities for her. The future HR Advisor is going to get where they want to be by who they know, and creating opportunities, rather than what they know.
  1. It’s going to get more global. 33% of Wellingtonians weren’t born in New Zealand. Bridget Romanes and Rebecca Armour talked about the things you need to consider with global mobility. Almost everyone in the room was recruiting from overseas but if you’re not helping migrant employees in the right ways, then they aren’t going to be integrate into NZ or into your company. And you need to be aware of the tax issues around this too! Will look forward to hearing what the figures are in Auckland!
  1. You need to market what you do. Rachel Klaver gave us a sales and marketing 101. You need to have a simple message that you repeat often and it has to be meaningful for everyone. This is your marketing. Then to sell the message you need to keep in contact and have built rapport. I don’t think this is something we do well in HR. Too often the entire launch of an initiative is an email being sent out!! However Rachel said that because people are now bombarded with marketing, they need to see your message 9 – 13 times. So in HR we need to email, call people, go and talk to them, say hi in the lift/corridor, and find different ways to get our message to them, then keep in touch regularly.
  1. Successful people don’t just focus on being happy. Dr David Keane asked everyone to define what success is. Many people say being happy – but actually really successful people are far more sophisticated in defining their success. They focus on being on the pathway to a worthwhile dream and being clear what that dream is. So HR Advisors of the future should be really clear about what success is for them, and then focus on working towards that. Often in HR we get so bogged down in the day to day, we don’t get to step back and consider this!

There were many other discussions during the conference, and Lisa Bell from enableHR led some great think tanks on how to take action. The Auckland HR Advisors Conference happens at the end of February, and is almost sold out (only a couple of tickets left) – so we look forward to seeing what ideas and tools come out there!

And if you attended in Wellington, do feel free to post below what you found most interesting, useful or thought provoking!

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This entry was posted on February 5, 2017 by in HR Career Paths, HR leadership, HR marketing and tagged , , .
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