HR Advisors Conference Blog

Further thoughts from the conference or about the challenges of being in an HR Advisory role.

Recruitment in the age of transparency

Katrina Collier, Founder of The Searchologist presented at the HR Advisors London Conference, and talked about recruiting in the age of transparency. Katrina is recognised globally as an expert on social recruiting, trains HR teams, recruiters and managers in how to use social to recruit as well as presenting at conferences and events around the world!


She’s also Australian (although she’s lived in the UK for 15 years) and so was quite forthright about what HR teams need to be looking at with social.

The power has shifted to the candidate. Great people don’t have to stay in bad jobs anymore – they can see exactly what’s available out there. They also have a voice in telling the world about your workplace – the good, the bad and the ugly.

HR and recruiters need to make sure that they are connecting in the right way, and that there is authentic and real emotion behind every transaction. You wouldn’t say hello to the person next to you in a voice that says they are a piece of scum. Yet many online transactions happen just that way.

So what were Katrina’s tips?

  • Have a nice auto response message on your ATS. People spend time applying and getting some impersonal email from ‘The HR Team’ isn’t good enough.
  • You have to give people feedback after they’ve been interviewed.
  • You need to keep candidates up to date on what’s happening. Block out an hour on Friday afternoons and get in touch with all candidates to let them know what’s happening – even if no decision has been made yet.
  • You should look on Glassdoor and see what people are saying about your company. Use the feedback posted there to improve things that people are complaining about.
  • Reply to comments on Glassdoor. If you have policies people don’t about or you’re working to fix things, tell the person who made the comment. Others will see that you’ve taken the time to respond.
  • Check your company LinkedIn page. Have people commented on posts and no-one from your company has responded? Answer their questions! Post some articles about working for your company.
  • Facebook – check the photos and videos that are being posted on your page. Do they represent your culture? Has anyone asked questions that need an answer? Marriot Hotels are doing Facebook really well – check them out!
  • Go on Twitter and have a look at your company # or profile. Again, have people made comments or asked questions. Make sure whoever is in charge of your Twitter account is posting things regularly. Zalando are doing this well. Check them out on @ZalandoTech.
  • Instagram has 700 Million users and 400 Million of them use Instagram daily. What photos are people posting? Do you have an interesting #? Rather than #CompanyX try something like #MylifeatCoX . Check out #MylifeatAXA for inspiration.

How many of these are you doing?

If you’re feeling a bit overwhelmed, then you can always get in touch with Katrina for some help at or start small with one item on the list. Research how others are doing it and then have a go.

Candidates will look up what your company is like through social media, so make sure that you have some information about there that reflects your culture and workplace.

Or if you want to hear more case studies then tickets are now open for the HR Advisors One Day of HR Inspiration on Wed 25 October. It’s all the ideas from the NZ and UK conferences condensed into one day!! Find out more by clicking here.



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This entry was posted on August 2, 2017 by in Operational HR work and tagged , , , .


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